![]() One of the AI applications that will have a huge impact on the Chinese marketing world is the AI-powered chatbots and the improvement of various marketing automation tools. Although several approaches can be used to conduct a pilot, we have highlighted two you can begin to consider: by tool and by the department. As you have set precise and measurable goals, you will be able to assess your results clearly. We estimate that the optimal duration that would allow you to collect reliable data varies between 1 month and 3+ months. Run a Pilot (By Tool or By Department)īefore diving into a full implementation plan, it makes sense to test the water, and one way to do this is to run a pilot to figure out if WeChat Work actually is the right tool for your company. Additionally, pilot duration and timeline depend a lot on the scale of your implementation and on the internal structure of your company. Here is a simple Gap Analysis Matrix you can leverage as a starting point: 4. Step 3 is also when you figure out where WeChat Work can fit and how it would help you to fill the gap. During this phase, it is essential to be very specific, in order to avoid misunderstandings. What remains is setting a comprehensive plan to bridge the gap. Gap AnalysisĪ Gap analysis relies on three main questions:Īt this step of the process, you should be all clear about the current situation - where we are - and the goals your business needs to pursue - where we wish we were. In other words, you can perform a Gap analysis, which is step 3 in this process. Once you have mapped your operations, ensured alignment with your goals, and assessed your processes, you can compare your current situation with the desired situation. It is extremely important for this phase to come after a deep evaluation of your processes, as the risk is to mistake an internal issue for a software-related problem that could continue despite having adopted a different tool. During this phase, you can assess if the tools you have chosen are suitable and whether or not you should look for alternatives. Moreover, these tools should be convenient and enable efficiency for the people using them. What are the names of the tools and what purposes do they provide in each process? Are they being leveraged to their full potential? Do people using these tools understand them in full? Do your internal tools align with the goals you have set in step one? You may find that tools which were suitable for you in the past might not be so anymore. The second step to take is to do an assessment of the tools your company is currently using for conducting the internal procedures outlined in step 1. Current Assessment of Tools (Who Is Using the Tools and How They Are Used) In any case, the main mission (and first step) should be to map all your processes and internal procedures. The outcome of this phase should be a well-documented deliverable that outlines the needs of the company, the processes & operations to meet those needs, and the entities in charge. Run a survey form for your employees to fill out to gain their feedback on the current state of affairs and what they believe can be improved. Involve working with the head of every department to have an in-depth view of their day-to-day operations. ![]() How can you run this self-evaluation? There are different methods that you may undertake:Ĭonduct brainstorming sessions in order to gather ideas and possible solutions. Although this operation can be a timely process, especially for larger companies, the benefits of a thorough self-evaluation can go further beyond just WeChat Work matter, and constitute a basis for your further improvements. The first step consists of precisely mapping your current situation and understanding the strengths and needs of all your units. Identify Your Internal Business Needs and Processes To answer these questions, we have created a 6-step guide for your decision-making process and to understand how WeChat work can bring value to your business. How can you know what is the right approach for your company? Should you run all your business operations within WeChat Work or only part of it? Should it be implemented at the feature level or department level? If this is something you have mulled over, you are in luck. While WeChat work can be beneficial, each company is different, and WeChat Work cannot be deployed the same way. This app can bring multiple benefits to brands, including better control over internal and external communication, integrating external software and apps, and consolidating multiple business operations within one single touchpoint. You have probably heard about WeChat Work, the app created by Tencent for work purposes. ![]()
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